Advanced Typography | Task 4: Final Compilation & Reflection

22/4/2024 - 26/7/2024 | Week 1 - Week 14

Iman Mikudim | 0338004 | Section 3

Advanced Typography | Bachelor of Design (Hons) in Creative Media

Task 4: Final Compilation & Reflection

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INSTRUCTIONS

| Task 1: Typographic Systems & Type and Play

| Task 2: Key Artwork & Collateral

| Task 3: Type Exploration and Application

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SUBMISSIONS

Task 1 | Exercises (Typographic Systems and Type & Play)

24/04/2024 - 20/05/2024 | Week 1 - Week 5

Exercise 1: Typographic Systems

Fig 1.1 Final Axial Layout | Week 2 (1/5/24)

Fig 1.2 Final Bilateral Layout | Week 2 (1/5/24)

Fig 1.3 Final Dilational Layout | Week 2 (1/5/24)

Fig 1.4 Final Grid Layout | Week 2 (1/5/24)

Fig 1.5 Final Modular Layout | Week 2 (1/5/24)

Fig 1.6 Final Radial Layout | Week 2 (1/5/24)

Fig 1.7 Final Random Layout | Week 2 (1/5/24)

Fig 1.8 Final Transitional Layout | Week 2 (1/5/24)

Fig 1.9 Final Typographic Systems Layouts - Without Guides | Week 2 (1/5/24)

Fig 1.10 Final Typographic Systems Layouts - With Guides | Week 2 (1/5/24)

Exercise 2: Type & Play

Fi 2.1 Image and Extracted Letterforms | Week 4 (14/5/24)

Fig 2.2 Referenced Typefaces | Week 4 (14/5/24)

Fig 2.3 Final Letterforms | Week 4 (14/5/24)

Fig 2.4 Compiled Process | Week 4 (14/5/24)

Fig 2.5 Initial Extracted Letterforms and Final Letterforms | Week 4 (14/5/24)

Fig 2.6 Final Poster Design | Week 4 (13/5/24)

Task 2 | Key Artwork & Key Collateral

15/05/2024 - 21/06/2024 | Week 4 - Week 9

Part 1: Key Artwork

Fig 2.1 Final Key Artwork (Wordmark) Black on White | Week 6 (27/5/24)


Fig 2.2 Final Key Artwork (Wordmark) White on Black | Week 6 (27/5/24)

Fig 2.3 Final Key Artwork (Wordmark) Colour Palette | Week 6 (27/5/24)

Fig 2.4 Final Key Artwork (Wordmark) in Actual Colours | Week 6 (27/5/24)

Fig 2.5 Final Key Artwork (Wordmark) in Lightest Shade on Darkest Shade | Week 6 (27/5/24)

Part 2: Key Collateral

Fig 2.6 Final Collateral #1 | Week 9 (20/6/24)

Fig 2.7 Final Collateral #2 | Week 9 (20/6/24)

Fig 2.8 Final Collateral #3 | Week 9 (20/6/24)

Fig 2.9 Final Collateral #4 | Week 9 (20/6/24)

Fig 2.10 Final Key Artwork Animation | Week 9 (20/6/24)

Instagram Link: https://www.instagram.com/mikuteaco/

Fig 2.11 Desktop Screengrab | Week 9 (20/6/24)

Fig 2.12 Close-up of Instagram Page | Week 9 (20/6/24)

Task 3 | Type Exploration & Application

19/06/2024 - 26/07/2024 | Week 9 - Week 14

[ Download Link Here ] 

Fig 3.1 "Valor" Regular Font | Week 14 (26/7/24)

Fig 3.2 "Valor" Regular Font | Week 14 (26/7/24)

↓ Try typing Characters from the Set as shown above ↑

Fig 3.3 Font Tester / Preview | Week 14 (26/7/24)

Fig 3.3 Final Font Presentation #1 | Week 14 (24/7/24)

Fig 3.4 Final Font Presentation #2 | Week 14 (24/7/24)

Fig 3.5 Final Font Presentation #3 | Week 14 (24/7/24)

Fig 3.6 Final Font Presentation #4 | Week 14 (24/7/24)

Fig 3.7 Final Font Presentation #5 | Week 14 (24/7/24)

Fig 3.8 Final Font Presentation #6 | Week 14 (24/7/24)

Fig 3.9 Final Font Application #1 - Billboard | Week 14 (24/7/24)

Fig 3.10 Final Font Application #2 - Bus Ads | Week 14 (24/7/24)

Fig 3.11 Final Font Application #3 - T-shirt | Week 14 (24/7/24)

Fig 3.12 Final Font Application #4 - Stickers | Week 14 (24/7/24)

Fig 3.13 Final Font Application #5 - Game Disc | Week 14 (24/7/24)

Fig 3.14 Final Type Compilation | Week 14 (25/7/24)

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REFLECTION

Experience

Advanced Typography builds on the foundation laid in the Typography module, allowing us to apply what we learned previously in a more creative and expressive way. I was particularly excited to take this course since Typography was one of my favourites last semester. This module offered greater freedom for creativity, which was a significant draw for me. My favourite task was Task 2, where we had the opportunity to create our personal brand. Task 1, which covered the basics of typographic systems and layout design, was also enjoyable. However, Task 3, which involved creating an entire typeface, felt overwhelmingly daunting. It was a lengthy and meticulous process, and I acknowledge that there is still room for improvement. Despite the challenges, including the increased workload compared to Typography and the need to balance it with other modules, the module has been a valuable learning experience. It has provided insights and skills applicable to various design areas and aspects of life.

Observations

Throughout this module, I observed the critical importance of conducting visual research before diving into tasks. Paying close attention to details is crucial, as even minor elements can significantly impact the overall design. For instance, when developing letterforms in Task 3, I frequently compared my designs to existing typefaces to ensure consistency and uniformity. Additionally, maintaining steady progress each week and seeking feedback from Mr. Vinod proved essential. Both general and specific feedback were invaluable in refining and improving our designs.

Findings

This module offered numerous opportunities for learning and growth. Task 1 introduced me to the fundamentals of layout in typography, which has proven influential for subsequent tasks and modules. Task 2 highlighted the extensive effort required to create a brand identity that truly reflects our values and personality. Finally, Task 3 allowed me to delve deeper into typeface creation, continuing the journey from Typography. Each task was interconnected, and the skills acquired are transferable to future projects. Despite the challenges, I am grateful for the knowledge gained and the guidance provided by Mr. Vinod.