Information Design | Flip Classroom
3/2/25 - 17/3/25 | Week 1 - 7
Iman Mikudim | 0338004 | Section 6
Information Design | Bachelor of Design (Hons) in Creative Media
FLIP Classroom
SECTIONS
- Lecture 1: Type of Infographics
- Lecture 2: L.A.T.C.H Theory
- Lecture 3: Miller's Law of Memory
- Lecture 4: Manuel Lima’s 9 Directives Manifesto
- Lecture 5: Constructive Workflow
LECTURES
Lecture 1 | Type of
Infographics
Lecture 2 | L.A.T.C.H
Theory
Lecture 3 | Miller's Law
of Memory
Lecture 4 | Manuel Lima’s
9 Directives
Manifesto
Lecture 5 | Constructive
Workflow
INSTRUCTIONS
Brief
In this task, our team
looks at different
information design
principles, like Saul
Wurman’s LATCH theory,
Miller’s Law (Chunking), and
Manuel Lima’s 9 Directives.
These ideas help us organize
and present data in a clear,
user-friendly way.
This document shows our
research, analysis, and how
we applied these principles
to create an infographic.
Our goal is to see how these
theories improve information
structure and visual
clarity.
Our team has eight members,
and each person contributed
to the project as
follows:
-
Sin Jun Ming
(0364638)
-
Natalie Chu Jing
Xuan
(0354589)
-
Jie Xuan
(0356515)
-
Chan Xiang Lam
(0358400)
-
Yan Zhi Xuan
(0369425)
-
You Siyuan
(0366978)
-
Iman Mikudim
(0338004)
-
Esma Reza
(0339055)
- Sin Jun Ming (0364638)
- Natalie Chu Jing Xuan (0354589)
- Jie Xuan (0356515)
- Chan Xiang Lam (0358400)
- Yan Zhi Xuan (0369425)
- You Siyuan (0366978)
- Iman Mikudim (0338004)
- Esma Reza (0339055)
Flip 1 (Type of
Infographics)
Objectives:
- Learn about different types of infographics, like statistical, informational, process, timeline, geographic, hierarchical, list-based, and comparison infographics.
- Understand the strengths and weaknesses of each type in presenting information clearly.
- Share real-life examples of each type and discuss how well they communicate messages.
- Show how to pick the right type of infographic based on the message and audience.
Fig 1.1 Types of Infographics | Week 1 (4/2/25)
Flip 2 (Saul Wurman's L.A.T.C.H
Theory)
Objectives:
- Explain Saul Wurman’s LATCH theory (Location, Alphabet, Time, Category, Hierarchy) for organizing information.
- Show how using LATCH makes infographics clearer and easier to understand.
- Provide examples of how LATCH is used to organize complex information effectively.
- Apply LATCH principles to design a well-organized infographic.
Fig 1.2 Saul Wurman's L.A.T.C.H Theory | Week 2 (11/2/25)
Flip 3 (Miller's Law of
Memory)
Objectives:
- Describe Miller’s Law and the concept of Chunking, which helps people remember information better.
- Explain how chunking improves readability, understanding, and memory.
- Show examples of how chunking is used in infographics and UI/UX design.
- Use chunking techniques to redesign an infographic for better readability.
Fig 1.3 Miller's Law of Memory | Week 3 (18/2/25)
Flip 4 (Manuel Lima’s 9 Directives Manifesto)
Objectives:
- Introduce Manuel Lima’s 9 guidelines for creating clear and effective visualizations.
- Discuss how these guidelines influence modern infographic and data visualization design.
- Compare traditional infographics to network-based ones using Lima’s principles.
- Demonstrate how to apply one of the directives to create a complex visualization.
Fig 1.4 Manuel Lima’s 9 Directives Manifesto | Week 4 (25/2/25)
Flip 1 (Type of Infographics)
- Learn about different types of infographics, like statistical, informational, process, timeline, geographic, hierarchical, list-based, and comparison infographics.
- Understand the strengths and weaknesses of each type in presenting information clearly.
- Share real-life examples of each type and discuss how well they communicate messages.
- Show how to pick the right type of infographic based on the message and audience.
- Explain Saul Wurman’s LATCH theory (Location, Alphabet, Time, Category, Hierarchy) for organizing information.
- Show how using LATCH makes infographics clearer and easier to understand.
- Provide examples of how LATCH is used to organize complex information effectively.
- Apply LATCH principles to design a well-organized infographic.
- Describe Miller’s Law and the concept of Chunking, which helps people remember information better.
- Explain how chunking improves readability, understanding, and memory.
- Show examples of how chunking is used in infographics and UI/UX design.
- Use chunking techniques to redesign an infographic for better readability.
- Introduce Manuel Lima’s 9 guidelines for creating clear and effective visualizations.
- Discuss how these guidelines influence modern infographic and data visualization design.
- Compare traditional infographics to network-based ones using Lima’s principles.
- Demonstrate how to apply one of the directives to create a complex visualization.
Fig 1.4 Manuel Lima’s 9 Directives Manifesto | Week 4 (25/2/25)
REFLECTIONS
Experience
Through these FLIP presentations, our group explored various principles of information design and data visualization. Preparing each topic involved thorough research and teamwork, enhancing our understanding of effective ways to organize and present information. Presenting to the class also helped us build confidence in clearly and concisely conveying key concepts.
Observation
From our presentations and those of others, we noticed that visual examples were essential for simplifying complex theories. The most engaging presentations were those that demonstrated real-world applications of the concepts, making them easier to understand and more interesting for the audience. We also observed that concepts like LATCH and Chunking are commonly applied in UI/UX design and information structuring, while Manuel Lima’s directives are more focused on data visualization techniques.
Findings
These presentations provided us with valuable knowledge about information design and visualization. Learning about the different types of infographics highlighted the importance of selecting the appropriate format based on the data and audience. LATCH Theory offered a structured approach to organizing information by using Location, Alphabet, Time, Category, and Hierarchy to enhance clarity and accessibility. Miller’s Law (Chunking) showed us the value of breaking down information into smaller parts to improve memory retention, especially useful in UI/UX design. Manuel Lima’s 9 Directives taught us how to structure data effectively to create clarity, hierarchy, and engagement for better visual storytelling.
