Advanced Interactive Design | Task 1: Thematic Interactive Website Proposal

24/9/24 - 20/10/24 | Week 1 - 4

Iman Mikudim | 0338004 | Section 2

Advanced Interactive Design | Bachelor of Design (Hons) in Creative Media 

Task 1: Thematic Interactive Website Proposal


SECTIONS

    |  Instructions

    |  Feedback

    |  Reflections


    INSTRUCTIONS



    Brief

    Description:

    Thematic Interactive Website Proposal for Brand Engagement. A thematic interactive website is a website that focuses on a specific theme or concept with the aim of incorporating interactive elements to interact with users. Most such websites utilize multimedia such as videos, animations, interactive graphics displayed on the page, or other clickable elements which have interactive components that provoke the user. This dynamic experience is meant to keep the user interested in addition to the thematic concept. Themes in such websites vary from educational, cultural, promotional campaigns to product launch. For example, a thematic interactive site could be a museum. Users can go through a virtual exhibition space through interactive tours, games simulation, or questionnaires. In the event that it is a movie, the site can simulate movie universes offering virtual tours through time and space, or any other subject previously created in the movie. The aim of any such site is to keep the user engaged in the medium through interactive exploration.

    Requirements:

    Students are required to create a thematic interactive website proposal with the topic of their choice that can be based on:

    1. A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), Beauty product launch (i.e.: Sephora compact powder)
    2. Movie promotion
    3. Game release promotion.
    4. Gallery/Museum exhibit launch
    5. Band/Artist latest release

    Or anything else you have in mind (subject to the module coordinator’s approval)

    Submission:

    1. Completed UI/UX proposal document.
    2. All processes (concept, wireframes, mood board, flow chart)


    Process

    1. Proposal Ideas

    We were tasked with developing five potential ideas for our final project, along with relevant visual and website references. The five concepts I selected were:

    • A product launch for the "Nike Zoom Vomero 5"
    • A "Valorant Character Information Hub"
    • An interactive hub for "The Witcher" TV series
    • A promotional website for "The Witcher: Wild Hunt" game
    • An interactive art portfolio showcasing an artist's work, gallery, and creative process

    Among the five options, I was leaning more towards either "The Witcher" TV series or "The Witcher: Wild Hunt" game, as I loved both watching the series and playing the game.

    Click here for the Figma link to the proposal ideas:

    Fig 1.1 Proposal Ideas (Figma) | Week 2 (1/10/24)

    After presenting my ideas to Mr. Shamsul for feedback, he suggested that I focus solely on the monsters, as others may have already focused on the characters. The content for the monsters could include their descriptions, spawn locations, strengths, and weaknesses. In the end, I chose to focus on the game, as I enjoyed playing it and had always wanted to create a game-related website.


    2. Concept

    An interactive website that allows users to explore the game The Witcher: Wild Hunt, with a specific focus on its monsters. The main pages in the site includes an "About" page that provides a brief overview of the game's themes and the significance of monsters in the Witcher universe. The centerpiece is the "Monsters" page, featuring an interactive map that showcases various monsters. Users can click on different locations to reveal detailed information about each creature. Finally, a "Buy Now" page directing users to purchase the game, with a clear link to the official site.


    3. Moodboard

    • Colour Palette - I picked a range of shades that really capture the dark and gritty essence of The Witcher setting. These colours evoke a sense of mystery and danger, perfectly reflecting the game’s themes and immersing users in its atmospheric world.
    • Typography - I selected three distinct fonts to enhance the overall look of the site and convey the game’s unique character. The "Witcher" font is used for headings and subheadings, giving it that authentic fantasy feel. For body text, I chose "D-Din" for its clean, modern style, which stands out against the more decorative elements and makes reading easier. I also included "Minion Pro" to add a touch of elegance to the body text, ensuring a well-balanced visual experience throughout the site.
    • Visual References - I looked at various screenshots from the game, as well as visuals from other gaming websites. This helped me draw inspiration from the game’s rich art style and atmosphere, ensuring that my design resonates with fans and truly captures the essence of The Witcher universe.

    Click here for the Figma link to the moodboard:

    Fig 1.2 Moodboard (Figma) | Week 3 (1/10/24)


    4. Flow Chart

    Fig 1.3 Page Sections | Week 3 (1/10/24)

    5. Wireframes

    Click here for the Figma link to the wireframes:

    Fig 1.4 Wireframes (Figma) | Week 3 (1/10/24)


    FEEDBACK

    Week 2 (1/10/24)

    General Feedback:

    • Come up with 5 different proposal ideas with concept, visual references and website references.

    Week 3 (8/10/24)

    General Feedback:

    • Proceed to develop the wireframe layout, selected typography and visual references.

    Specific Feedback:

    • Focus solely on monsters in the game as other people might have focused on the characters already.
    • Talk about the monster's descriptions, spawn locations, strengths, weaknesses, etc.

    Week 4 (15/10/24)

    General Feedback:

    • Proceed to develop the prototype layout.

    Specific Feedback:

    • Good layout with sufficient interactive elements, and clear understanding of what a thematic interactive website is.
    • As rough prototype has already been shown, focus on designing elements such as buttons and other graphics that will be used throughout the design for consistency.


    REFLECTIONS

    Overall, I thoroughly enjoyed this task, especially the process of researching and gaining a deeper understanding of how an interactive website should function. Exploring existing game websites and designing the wireframes helped me think creatively about how to make the site both intuitive and engaging for users. While I recognize that I could have added more to the content and design, we were reminded to stay realistic about the limited time frame. The most challenging aspect so far has been learning Adobe Animate, which I know will definitely take some time and practice to fully grasp.


    QUICK LINKS

    Task 2: Interaction Design Planning and Prototype 

    |  Task 3Completed Thematic Interactive Website

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